Leeds United agrees partnership with insurance firm W Denis for Elland Road adverts

It signals the first step into football for W Denis, which is based in Leeds, and comes as the company expands its London operation and invests in new offices in Halifax and Manchester.

As a Digital Club Partner, the W Denis name will be displayed on LED and big screen advertising at Elland Road.

The partnership launched at the opening home game with Wolverhampton Wanderers on August 6.

Daniel Moss, marketing director at W Denis Insurance Brokers, is a Leeds United fan.

He said: “Leeds United are renowned as a fiercely competitive force in the Premier League and the growth we have achieved in the insurance world is down to our ability to be very competitive.

“Agreeing a digital partnership deal with Leeds United is the right fit for W Denis at a time when the company is expanding, including opening offices across the UK and Europe.

“Leeds United are known throughout the football world and while W Denis is established as a major independent broker in the UK insurance market, we pride ourselves on delivering technical insurance and risk management services to businesses across the globe - operating throughout Europe, the Americas, Africa, the Far East and Australasia.

“As a fully accredited broker at Lloyd’s of London, we benefit from having direct access to the Lloyd’s market and our brokers trade daily with their underwriters in all major classes of insurance.”