Mamas & Papas launches initiative which offers parents range of sustainable services

Mamas & Papas, the high street nursery brand, has launched a new “Loved for Life” initiative which ensures baby products can be reused or recycled, extending the life of items such as pushchairs and baby clothes.

“Loved for Life” will see the brand expand into the resale and second-hand market for the first time offering customers the opportunity to purchase refurbished pushchairs.

A spokesman said: “Customers can buy with confidence as their ‘Pre-Loved’ pushchair will have been professionally restored with a manufacturer 20-point safety check, repaired where necessary and have had a professional deep clean. All Pre-Loved pushchairs come with a six month guarantee and will be available to purchase from the Huddersfield outlet store, with an aim to roll out nationally later this year.”

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Nathan Williams, Chief Executive Officer of Mamas & Papas, said: “At Mamas & Papas we design all of our products to last, whether that’s pushchairs, clothing or nursery accessories. However, wear and tear happens, and over time they can require a little maintenance to keep performing as good as new.

Mamas & Papas has launch 'Loved For Life'. Copyright Mamas & Papas UKMamas & Papas has launch 'Loved For Life'. Copyright Mamas & Papas UK
Mamas & Papas has launch 'Loved For Life'. Copyright Mamas & Papas UK

“Launching ‘Loved for Life’ delivers upon our continued passion to provide our parents with a market-leading range of sustainability services to help maintain, refresh, reuse or even responsibly recycle much-needed items, as well as reducing the number of items which end up in landfill.”He said the initiative underlines the company’s commitment to reducing its impact on the planet while making a “meaningful difference” to both communities and the environment.