Marketing Humber changes its name to Future Humber to focus on renewed strategy

The organisation that promotes the Humber to attract investment and support local businesses has changed its name and repositioned itself for the future.

Future Humber has been launched to replace Marketing Humber, with a renewed strategy and focus on its network of ‘bondholders’ that spans the private and public sectors across the region.

The repositioning includes a refreshed and expanded board of directors to steer the strategy to give the region national and international influence. It will be supported by a dedicated advisory board.

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The change to Future Humber is intended to more accurately reflect the organisation’s wide-ranging work to make connections, build partnerships to promote the Humber, and help secure investment to drive growth.

The Humber Bridge. Picture: Martin BrentThe Humber Bridge. Picture: Martin Brent
The Humber Bridge. Picture: Martin Brent

Future Humber’s work will be strongly linked to the themes of ‘people’, ‘place’, ‘partnerships’ and ‘planet’.

It will promote the Humber’s distinct strengths to a national and international audience and accelerate opportunities to unlock the region’s potential.

The organisation intends to build on the work of what was formerly Marketing Humber’s Young Talent Network, which has grown year on year and has now been rebranded as Talent+.

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This expanded programme will work closely with the bondholders to tackle the challenge of talent attraction and retention at all levels.

Bill Walker, chairman of Future Humber, said: “This region has a powerful story to tell as a global example of somewhere that’s redefining itself through renewed confidence, ambition, investment and opportunity.

“This is a story that will be told by Future Humber, supported by our strong network of influential bondholders, to promote the Humber to a wider audience.”

He added: “We have a tremendous and immediate window of opportunity to make a dynamic difference to the Humber’s profile and prolonged economic success by bringing together powerful, collaborative voices to tell a story of immense potential. Our time is now.”

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Future Humber’s vision is: “To inspire progressive change that creates real and positive impact in our region, successfully empowering people and businesses in the Humber to thrive in a net zero world.”

Its mission is: “To showcase our dynamic region as a collaborative community of business ambassadors, driving innovative local growth and global investment opportunities, where all can live, learn and prosper.”

The changes come as Future Humber recently moved its expanded operational team to Hull’s C4DI tech hub.

Managing director Dr Diana Taylor said: “If we’re to deliver on the scale of opportunity, it’s so important to present a compelling proposition for the region to national and global audiences.

“That’s what’s prompted this exciting repositioning as Future Humber – because everything we do is geared towards helping create a bright future for the region”.