Morrisons launches in-store pumpkin carving lessons for parents

IT's the time of year when pumpkins are transformed into something ghoulish for Halloween.

Morrisons is launching in store pumpkin carving classes off the back of new research which shows two thirds of parents are spooked by the fear of pumpkin carving ⬠with 60 per cent saying they are put under pressure from their children to deliver the perfect pumpkin this Halloween. Pictured: David Bartle, the Morrisonsâ¬" pumpkin expert, who is responsible for 1.2 million pumpkins a year. For more information and images, please contact the Morrisons press office at Shine Communications on 020 7100 7100 / 07736 473 462 or [email protected] Free for editorial use.

However, research carried out by Bradford-based supermarket chain Morrisons suggests that almost half of parents lack confidence in their pumpkin carving skills.

Morrisons is to launch pumpkin carving classes this week in many of its supermarkets to help anxious parents.

Sign up to our Business newsletter

Sign up to our Business newsletter

On Thursday and Friday, Morrisons greengrocers nationwide will hold live ‘How To’ tutorials, which will see them sharing prepping and carving tips, answering questions, and providing insider ‘tricks of the trade’ for carving all sizes of pumpkins.

David Bartle, head of pumpkins at Morrisons, said: “Halloween is a big occasion for our customers with the perfect pumpkin taking centre stage in most UK households. We know that some of our customers dread the annual carving, so it we thought it useful to roll out our greengrocers who can help turn their pumpkins into the perfect ghouls, ghosts, witches and Jack-o’-Lanterns. We hope our classes, stencils and online tutorials will help make carving easier.”

Morrisons has also created an online ‘how to’ video and a series stencils for 30-minute “monster masterpieces” available at .