Mothernutter: Peanut butter brand part founded by Leeds duo secures first retail deal

Ms Seymour later called upon Leeds-based creative duo, Thierry Ngutegure, with a background in digital marketing, and Tom Joy, a photographer and creative director, to build the Mothernutter brand.

Ms Seymour said: “We are absolutely thrilled to be stocking our range in Selfridges, and to be giving even more people the chance to try our peanut butter and jam flavours we have worked so very hard to get right.

“We can’t wait to continue to spread Mothernutter’s message to celebrate and protect Mother Earth.”

10 per cent of Mothernutter’s profits are donated to environmental causes, which the business asks its social media followers to help them choose.

The firm’s Crunchy, Smooth, and Ultimate Jam flavours are all stocked in Selfridges as the team secured its first ever retailer.

Mr Ngutegureadded: “Mothernutter is a brand with character for people with character, encouraging people to stay true to themselves and Stay Nutty!

“We see this same ethos embodied within Selfridges, which is what makes this partnership so special and one to keep an eye on”.