Online heating firm breaks £1m barrier after less than year

Eco Stores Direct, an online heating retailer that operates a number of specialist websites including ElectricRadiatorsDirect.co.uk, was launched by e-commerce entrepreneur Paul Walker last year.

After securing a number of agreements with green technology and environmentally-friendly central heating manufacturers, the business has grown rapidly to employ 10 staff at its Knaresborough head office and Keighley warehouse.

The business, which sells energy efficient electric radiators online, has seen its sales rocket to more than 1,000 orders a month since it was launched in February 2013.

Mr Walker said: “Our market has grown at a fast pace due to two main factors; the ever continuing rise of energy costs and the introduction of new super-efficient electric heating products. We’ve come into the market offering the new generation of products that can be fitted in minutes, heat rooms really quickly and have low running costs too.

“We have seen demand growing rapidly and the UK market for these efficient electric radiators is predicted to grow by 100 per cent during 2014.

“There have been some amazing advances in technology in the last few years and, with everyone facing such high energy costs, the new products are appealing because they reduce both the initial outlay and ongoing fuel bills.

“We are looking at every innovation in green and energy efficient heating and lighting both commercially, but especially domestically, where consumers are desperate to slash their power and fuel bills.

He added: “We plan to enter at least two new markets in 2014, to balance our portfolio by the end of the year.”

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