Peppa to bring home the bacon for the One

entertainment One is considering takeover approaches to cash in on the huge popularity of its children’s TV character Peppa Pig.

By The Newsroom

Published 15th Sep 2011, 10:23 BST

The company said it had received a string of takeover approaches and had appointed JP Morgan and Credit Suisse to co-ordinate a review for the board.

Last year, the company announced that Peppa Pig had become the number one pre-school UK toy and opened the Peppa Pig World theme park in Hampshire.

The pig’s cult status has been put on a par with Thomas the Tank Engine from the TV series based on the books of Wilbert Awdry, and it was even courted by Britain’s Labour Party to appear as a mascot prior to the 2010 general election.

With a range of children’s clothes and jewellery and even a West End show, Peppa Pig is enjoying impressive success.

“The board is considering its strategic options,” said the firm.