The Hull-based firm, which supplies aluminium extrusions, sheet, plate and bars to fabricators and specialist manufacturers across the region, has introduced new products, a new pricing structure and updated its website as part of the overhaul. Group managing director Antony Eltherington said the investment would help the business to grow.
“Over the last few months we have invested a large amount in revamping our stockholding business and we are already beginning to see the results of this,” he said.
“The stockholding sector has been transformed in the last few years by low cost countries completely changing the pricing model.
“We’re confident that the investment we have made firmly puts us back at the forefront in terms of range and value.”
The company, which was founded more than 50 years ago, also made service improvements including the introduction of same-day and next-day delivery options,
As well as selling to trade, the company operates a public sales counter.
Mr Eltherington said: “Because we use a large quantity of the materials that we offer through our stockholding business in our manufacturing plant, we are able to pass on the benefits of bulk buying to our stockholding customers.”
Besides stockholding, Eltherington manufactures specialist products for the architectural, modular building and leisure home sectors.
The company has supplied several high profile projects in the region including perforated aluminium cladding for The Arc in Hull and the metallic blue roof elements for Hull Kingston Rovers RLFC.
It currently employs over 170 people with a turnover in excess of £20m at its 6.6-acre site.