Rare hits £2m turnover milestone as group celebrates 15th birthday

The Sheffield-based integrated creative marketing agency, which has 15 members of staff, has seen its revenue more than double in two years.

The firm said it achieved £2m in turnover for the year to March 31, 2012, with “a healthy increase in profit” against 2010/2011 figures. It ended its 2010/11 financial year with a turnover of £1.2m, with just under £100,000 of net profit.

The company started as a traditional creative services agency specialising in design and print, but now offers a full suite of marketing skills, including digital, strategic planning and media buying.

Its client portfolio includes organisations such as Saint-Gobain Glass, Polypipe and Carl Kammerling International.

Steve Beaumont, new business director at Rare Creative Group, said: “Digital and strategic marketing skills have significantly grown in demand and the market is becoming more challenging. Rare’s continued commitment to evolve its business model in order to meet these new demands has undoubtedly led to our growing success.

“When I look back on how much the team here has grown over the years, especially in the current economic climate, I feel very proud.

“Since Steve Bellingham [managing director] was brought on board in 2004, he has directed the agency to embrace all of the latest innovations in marketing services. His input has ensured Rare’s service offering stays at the forefront of the industry and constantly attracts new clients, and Rare’s growth and excellent results is a testament to Steve’s consistent dedication and hard work.”

The company is planning a 15th birthday party, to be held later this month.