Rolex says time is right to move into region
Watchmaker Hans Wildorf began his career in Switzerland in the early 20th century, spotting the early potential for wristwatches. He reckoned that they would become necessities, assuming they were precise, reliable and robust.
In 1908, he came up with the Rolex name to sign his creations. According to the company’s press department, “he sought a name that would be short, five letters maximum; easy to pronounce in any language; pleasant sounding; easy to remember; possible to inscribe elegantly on the dial and movement of a watch”.
Mr Wildorf designed the world’s first waterproof watch, the Rolex Oyster, in 1926.