Safestyle toasts first year as listed business with 9 per cent rise in sales

The Bradford-based retailer and manufacturer of PVCu windows and doors reported sales of £136m and said pre-tax profits showed “good progress”.

These are anticipated to be in line with consensus market expectations, it said.

Safestyle said it increased market share to 8.48 per cent in the year ending December 31 2014, up from 7.85 per cent in 2013.

The company increased the number of installations by 4.7 per cent to 57,112 in 2014.

Steve Birmingham, chief executive, said: “Trading in our first full financial year as a quoted company has been strong.

“The results for the year, with growth in revenue, profit and market share, has largely been driven by our marketing strategy where we have successfully developed a more sophisticated multi-channel approach to connect with our current and potential customers, reflecting changing buying habits.

“We continue to focus on the South of England as a key driver of growth. Looking forward we are confident that we can continue to outperform the market in 2015.”

Analyst Andy Smith at Charles Stanley said the trading statement implied a pre-tax profit of £16.7m.

Mr Smith added: “The statement highlights that the market contracted in slightly in 2014, but on speaking to the company it is confident of outperforming the market in 2015 though the first quarter 2015 comparatives may prove to be difficult to beat.”