Sainsbury's unveils £15 million of price cuts across cupboard essentials including rice and pasta

Sainsbury’s has unveiled £15 million of price cuts across cupboard essentials such as rice and pasta in the latest move to pass on lower wholesale costs to shoppers.

The UK’s second largest supermarket chain will roll out the reductions on the own-brand items from Tuesday, also lowering prices on staples including corn flakes, jams and runny honey.

The company added that, from Monday, all Sainsbury’s “happier and healthier” whole chicken breast fillets will be price-matched to Aldi for the first time.

Hide Ad
Hide Ad

Rhian Bartlett, food commercial director at Sainsbury’s, said: “As the cost-of-living challenges continue, we remain relentlessly focused on lowering prices on the essential products that make the biggest difference to customers.

Sainsbury’s has unveiled £15 million of price cuts on items including rice and pasta.Sainsbury’s has unveiled £15 million of price cuts on items including rice and pasta.
Sainsbury’s has unveiled £15 million of price cuts on items including rice and pasta.

“These latest price cuts will help reassure customers that we will continue to pass on savings as soon as we see the wholesale price of food fall.”

The move comes as supermarkets are under increasing pressure to hand down savings they are seeing on wholesale items to consumers, who have faced punishing food price inflation in recent months.

The Bank of England suggested last week that some retailers are jacking up prices or failing to pass on lower costs to consumers as a way of increasing their profit margins at a time of stubborn inflation.

Hide Ad
Hide Ad

Ms Bartlett is among food bosses who will appear in front of the Business and Trade Committee on Tuesday to discuss food price inflation.

Official figures last week showed that food inflation slowed from 19.1 per cent in April to 18.4 per cent in May.