Santander opens up fee-free current account availability

SANTANDER today stepped up its efforts to cross-sell products to existing customers by making its fee-free current account more widely available.

The Spanish banking giant launched its Zero Current Account earlier this year to coincide with the rebranding of its Abbey and Bradford & Bingley businesses, but only made it available to Santander mortgage customers.

But it said today that it is extending the eligibility criteria from March 8 to include people who have a Santander investment product.

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It said the move means around 2.5 million people in the UK will be eligible to open one of the accounts.

The account does not have authorised or unauthorised overdraft charges, it does not levy fees for payments that bounce, and customers will not be charged to make cash withdrawals or purchases abroad.

It pays interest of 6% for the first year on balances of up to 2,500, providing at least 1,000 is paid into the account each month.

The group made no secret of its plans to expand its market share by undercutting its rivals through offering market leading products, and by cross-selling as many different products as possible to existing customers.

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It also waived the 3% balance transfer fee for mortgage and current account customers who take out its Zero credit card, and it does not charge booking fees on mortgages for people who hold their main current account with the group.

Santander said it is able to offer more competitive products through improving its efficiency at a faster rate than its UK rivals.

Since taking over Abbey, Santander reduced the cost-to-income ratio - a key measure of banks' efficiency - from having to spend 70p for every 1 of income generated to spending just 40p.

The average cost-to-income ratio across all UK banks is around 55p for every 1 brought in, giving Santander a considerable competitive advantage.

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Vim Maru, director of retail products at Santander UK, said: "When we launched the Zero Current Account we said that Santander was uniquely placed amongst UK banks to change the way it does business.

"Extending the eligibility to allow many more people access to fee-free banking is another example of our new approach."

The group recently reported a 30% rise in annual profits at its UK arm to 1.54 billion for the year to December 31.

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