Shed profits hold firm as takeover talks continue

THE maker of hit television shows Supernanny and Who Do You Think You Are? today said talks over a potential sale were "advancing" as it reported back after a tough year for the broadcast sector.

Shed Media held underlying annual profits at 12m, compared with 11.9m in 2008, and said 2010 had started well despite ongoing challenges in a market hit by cutbacks due to plunging advertising revenues.

Negotiations are ongoing with its takeover suitors - a buy-out consortium made up of Bowmark Capital, Darwin Private Equity and members of its management team.

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Shed's independent directors have been reviewing the consortium's approach since December.

Four directors including chief executive Nick Southgate own almost a third of the business, which is valued at around 68m.

Both members of the potential buy-out team have previous experience in the media sector. Bowmark owned a 20 per cent stake in Wife Swap maker RDF Media until 2005, while Darwin was a previous investor in production and distribution firm All3Media.