Sports fashion retailer JD launches in Middle East

Under the terms of the 10-year agreement, GMG will open around 50 stores under the JD fascia by 2028, with a focus on locations in the United Arab Emirates, the Kingdom of Saudi Arabia, Kuwait and Egypt.

Chris Rowan, JD international franchise director, said: “We are very excited to see our first store in the region come to life and look forward to welcoming our new customers.

"This is a further milestone in our international expansion strategy and we are delighted to be working with GMG, one of the Middle East’s most respected companies, as we continue to bring JD’s distinctive offering to more customers globally.”

JD described the partnership with GMG as a “pivotal move” in its continued expansion into new markets.

Carl Masterman, GMG president – sports, added: "We at GMG are thrilled to celebrate the historic occasion of welcoming JD in the region.

"We have collectively witnessed the buzz and demand that JD, The King of Trainers has generated, inspiring the emerging generation of globally minded consumers through the universal culture of sport, music and fashion.

"The brand's arrival promises an exhilarating journey ahead; one where quality, innovation and passion for an exemplary shopping experience converge to redefine the athleisure and sports fashion space.”

The firm said its first store in Bahrain – spanning 5422 sq ft – will provide the Middle East with access to the “latest launches from the biggest and best known global brands”.

Exclusive for the opening, consumers were entertained by in-store DJs playing music all weekend, as well as special appearances from “key influencers” and consumers in the region.

Gifts with purchase and footwear customisation were also available for shoppers.