The signs are good as Strata Holdings gives facelift to Paddy Power branches

Iain McKenzieIain McKenzie
Iain McKenzie
SIGNAGE, shop fitting and engineering firm Strata Holdings clinched a contract with bookmaker Paddy Power to refit more than 160 branches.

The Hull-based Strata Holdings group of companies has created new internal and external signage as well as elements of shop fitting and metalwork for the company at stores throughout the UK.

Strata Holdings, which has a £4.5m annual turnover and employs 50 people, is made up of Sovereign Signs, Ark Shop fitters and Pearlgreen Engineering. The group declined to reveal the value of its contract win with Paddy Power.

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The three businesses are responsible for creating the shop signage and illuminated signage, as well as having created in-store booths for ‘fixed odds betting terminals’ (FOBT), giving privacy to customers betting in-store.

Teams from Sovereign Signs and Ark were involved in manufacturing panelling and back boards, while Sovereign also made and installed light boxes and printed all signage elements.

Engineers from Pearlgreen created all the metalwork for the fixed odds betting terminals booths.

Iain McKenzie, Sovereigns senior project manager, said: “We use all three companies to help solve the brief from the client, giving Paddy Powers customers the ultimate betting experience, with privacy within the individual FOBT booths.

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“We have worked closely with Paddy Power as a client, to really allow us to be able get the best out of the project, understanding ultimately what the client wants to deliver for their own custo- mers.”

Ian Jones, managing director of Sovereign Signs, said: “Paddy Power were looking to make the betting experience as relaxing and comfortable as possible, we developed the FOTBs to place Paddy Power at the cutting edge of the betting market.

“With our flexibility in design and manufacture we make their stores look great and help give their customers a brilliant user experience.”