Trampoline park giant Gravity planning new openings after securing £30m funding

Established in 2014 as a trampoline park operator, Gravity now leads the active entertainment market in the UK with 17 sites already in operation nationwide, plus this year’s newly opened international sites in Mauritius and a second location in Saudi Arabia, which both run as a franchise.

The company is already due to open new Gravity Max sites in Liverpool One and Westfield Stratford in London later this year

Gravity is now expected to announce more planned venues in major UK cities as well as further growth overseas after securing the new funding.

In addition Gravity will be investing in the refurbishment of existing Gravity Active sites for enhanced customer experience and marketing to drive customer acquisition and experience.

Alongside operational improvements, the business plans to strengthen its senior leadership team with strategic hires in the coming months that will support wider growth and development of the brand.

Despite the economic climate, Gravity has continued to see high demand for its experiences. Gravity’s net revenue exceeded £27m in 2022, up from £17m in 2021. Management is projecting revenues of more than £50m in 2024 based on the committed pipeline.

Harvey Jenkinson, Co-Founder and CEO at Gravity, commented, “This funding has come at a pivotal and exciting time for Gravity with the launch of our Gravity Max brand at Liverpool One and London Westfield Stratford this year. We are thrilled to build our relationship with Sculptor on this investment.

"This backing will help us realise the full potential of the Gravity brand, ensuring the rollout of our business plan and achievement of strategic objectives. We look forward to further establishing Gravity as the international name in active entertainment and providing our customers at every site with the best possible experience.”

Will Dear, Co-Head of European Real Estate for Sculptor, said “Gravity is at the forefront of experiential leisure trends with a track record of driving customer footfall and dwell time around its locations. We are excited about our investment and to support the business plan and growth of the leading player in active entertainment.”

Gravity is backed by Guinness Asset Management and was advised on the transaction by KPMG Corporate Finance and Irwin Mitchell.

Mike McDonald, Managing Director in KPMG’s Consumer and Leisure M&A team, said: “With a new site in development at Liverpool One and a well-developed pipeline of new sites, the growth funding comes at an important time. It’s been a pleasure to work alongside Harvey and the team and we are delighted that they have Sculptor on board as a partner.”