Published 24th Oct 2023, 16:45 BST

The firm has redesigned packaging for three of its award-winning cheeses: Yorkshire Wensleydale and Yorkshire Wensleydale & Cranberries with younger shoppers in mind.

The cow-inspired logo has been reworked and modernised, sitting more prominently on the packaging to make it stand out on shelves. A bold and vibrant colour palette has been used to visually appeal to a younger audience.

The brand’s Yorkshire roots have been reinforced with the sign-off slogan ‘handcrafted in Hawes using local milk’ which are key distinctive qualities to the brand which underpin its official PGI (Protected Geographical Indication) status.

Wensleydale Creamery has redesigned packaging for three of its award-winning cheeses: Yorkshire Wensleydale and Yorkshire Wensleydale & Cranberries with younger shoppers in mind.

Sandra Bell, marketing manager at Wensleydale Creamery, said: “Here at Wensleydale Creamery we have an unrivalled history and provenence in cheesemaking which is something that really sets us apart from other brands. Whilst our Yorkshire heritage is extremely important to us, we also recognise the importance of adapting to different consumer preferences to appeal to a new generation of cheese enthusiasts.

“Our brand refresh is a really exciting chapter for our business – reflecting our high-quality cheeses, whilst bringing a more modern twist.”

Wensleydale Creamery updates its branding to appeal to younger customers