Why business support should always be there - Doug Main, creative director of the Bigger Boat

While nobody really knows how the current climate will impact upon industries across the globe, the support that enterprises can provide for those who need it now more than ever, should have always been part of their wider business plans in some form or another.

Those companies that are fortunate enough to be in a position where they’re able to provide a positive and supportive influence for others – and are rolling out a successful Corporate Social Responsibility (CSR) scheme – are incredibly vital when it comes to building the economy during true times of need.

Think about the entrepreneurs – and the battles they must overcome throughout their journey – or the local charity that requires pivotal assistance so that it can effectively benefit others. A little help can often go a long way.

And, the good thing about all of this for businesses that are navigating unchartered waters is that such a vital collaboration via a CSR initiative doesn’t have to cost the earth. Many of those on the other side aren’t simply looking for hand-outs either – they’re looking for expertise in things such as how to make their company a success, or creative ways in which they can attract more investment.

If leaders can impart knowledge, host free online training sessions, or provide ongoing guidance throughout – via video conferencing, phone calls, emails and regular communication – this all goes some way towards having a robust and successful CSR model in place.

Speaking directly from a creative industry figure’s point of view, nobody has to look too far to realise the immense talent that’s representing Yorkshire right now. There are some astounding examples of brilliant digital marketers, fantastic designers and super social media experts – and many simply need a little help to get them on their path to success. And that’s where organisations should make themselves available to inspire, encourage and motivate the recipient’s passion to achieve their goals.

Within this industry, businesses can roll out a CSR model that ultimately helps those who have incredible flair by appealing to what they do best – being creative.

For example, a simple way is through launching an incentive-led competition with the reward being less financial and more about providing them with critical work experience or apprenticeship opportunities.

It’s about putting them on the right track and putting something good back into a community that the organisation is passionate about – while ensuring that the scheme is delivered in a responsible, ethical way that’s in-keeping with their brand’s strategy and mission.

It’s about making a difference to the person, organisation or charity that needs the help – not the other way around.

A CSR scheme should always align with the business itself – after all it’s no good for a company to launch a project that they know nothing about and ‘piggy-back’ on a topical issue. Holes will soon start to appear if that’s the case.

The model has to relate to a passion and give an organisation an unwavering pride as to why they’re providing pro-bono help. It’s about having a positive impact on society through community-focused collaboration.

Get it right and companies will typically see a tremendous impact on their bottom line. However, for many, the real ‘commercial impact’ is knowing that what they’ve done for someone means something that often money can’t buy.

Doug Main is a creative director of the Bigger Boat