William Jackson helps improve food security in Malawi

WILLIAM Jackson Food Group is hoping to provide food security to a farming community in Malawi, Africa, as part of a £225,000 five-year charity project.

Norman Soutar
Norman Soutar

The Hull-based food firm, which owns Abel & Cole, Aunt Bessie’s, Jackson’s Bakery and MyFresh, said the project will help a community of up to 1,000 farmers become self-sufficient by equipping them with the knowledge, skills and equipment needed to create a sustainable livelihood through organic farming techniques.

​Norman Soutar, chief executive of William Jackson, said: “Sustainability is at the heart of what we do, so to be able to apply our expertise to the important pursuit of food security in Malawi is a powerful use of our knowledge and skills.”

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The first set of funds will be used to buy seeds and livestock, as well as start training programmes. The planning process has been in place for more than a year, and a dedicated project manager from ​William Jackson​ has visited Malawi to ensure the initiative will deliver tangible, long-lasting results for the village.

Working alongside The Cooperative College and Malawi Organic Growers Association, ​William Jackson said the project will deliver substantial benefits for the Ntcheun people.

In the short-term, the goal is to ​give​ farmers the knowledge and support to become self-sufficient in producing their own food within the next 12 months.

“Corporate social responsibility is so much more than simply being a responsible business – with projects like this one demonstrating the positive humanitarian effect we can achieve too​,” said Mr Soutar​. ​“​To be able to help those less fortunate and empower them with the means to improve their lives is something we’re immensely proud to be implementing.”