Works has World Cup in its hands with branding contract

The Leeds-based firm, which specialises in branding, video and event services, is working with world governing body Fifa to create a "unique identity" for the World Cup.

Works already supports European body UEFA to help promote the Champions League finals, as well as FIBA, the governing body for basketball.

Managing director Roy Webber said: "The World Cup is undoubtedly the biggest event in football, and is arguably the biggest sporting event on earth alongside the Olympics, so to be tasked with creating an identify for Brazil 2014 is a major coup."

Mr Webber and colleague Dave Gledhill, Works' design director, recently returned from a trade mission to Brazil led by UK Trade and Investment (UKTI) and Business Ambassador Lord Digby Jones.

The trip offered the chance to meet key contacts on the World Cup project, as well as forge links with potential new clients, including the Federao Paulista de Futebol (Sao Paulo state football federation).

UKTI is running an event at Aspire in Leeds next month to explore wider opportunities in Brazil, as well as Russia, India and China – the emerging BRIC markets.

'Building BRICs For International Growth' is being organised in association with the Economist Intelligence Unit and EHS Consulting. Futurologist Dr James Bellini and leading international trade academics Professor Peter Buckley and Adam Cross are among those giving keynote speeches. Other keynote speakers at the February 18 event will include Aidan Manktelow and Kilbinder Dosanjh from the Economist Intelligence Unit, lawyer James Love and Steve Carlyle from Clearly Consulting & Training.

Tickets cost 50 plus VAT per person. "If you want to develop your business you cannot ignore the rapid growth in markets like Brazil," said Mark Robson, UKTI regional director for Yorkshire and the Humber.

To register your interest contact Marcelle Tisserant on 0845 607 6715, email [email protected] or visit the events section of the UKTI website at www.ukti.gov.uk