BBC One Show's Nick Wallis calls for more to be done to help people understand where their food comes from

Mr Wallis has called for a “much wider engagement between farmers and non-farmers at all levels of society”, and admitted that one of the problems was a cultural taboo around death.

The journalist and BBC One Show regular said: “I think public ignorance of the farming process is not something we should be proud of, we are so disassociated from how our food got to our plates.”

He added: “The problem is farmers deal with life and death and the public don’t want to think about that.

“That’s not a farming problem – our culture has a well-developed taboo around death.”

Mr Wallis, who has recorded a 10-part podcast series called The Future Farmer with UK agricultural supplier Carrs Billington, said the experience had left him with a great respect for the industry.

He added: “I really got a sense there is a commitment to conservation, first class animal welfare and innovation. The people I interviewed understood trends in consumer demands, economic landscapes and changing technologies and wanted to be proactive in making their mark.

“I also felt fairness was a huge part of the industry. Farmers and farm suppliers are already dealing with huge pressures, they just want the Government and the market to be fair when introducing changes.”

Mr Wallis said he had also been struck by the enthusiasm of the people he met.

“Everyone seemed to treat their job as a privilege. That’s rare and quite inspiring, actually. I hope I have done a little bit to help spread the word.”

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James Mitchinson