Authority probes complaints over Ipads

The Advertising Standards Authority (ASA) has widened its inquiry into Apple following new complaints about the capabilities of its latest iPad, it said.
By The Newsroom
Published 2nd May 2012, 07:00 BST

The regulator confirmed a BBC report that it was investigating “potentially problematic” claims on Apple’s website about the iPad’s 4G capabilities in the UK.

The UK does not yet have widespread 4G coverage, and the iPad will be incompatible with it when it does.

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The ASA said it first approached Apple after receiving 40 complaints about “potentially misleading” 4G claims but closed the case informally when the company agreed to change its advertising.

It was now investigating new complaints from consumers that suggested the problematic claims were still appearing.

Apple has so far declined to comment.

However the BBC reported a source at the company saying that no undertaking was given to remove all references to 4G from its site.

Apple’s UK site still allows consumers to buy a “wi-fi + 4G” version of the iPad.

Related topics:AppleBBC