Company offering phone chats to lonely pensioners
The free calls for the over-65s are being offered by TalkTalk as a chance for a natter and to check everything is all right.
Communications director Mark Schmid said: "We're not trying to replace social services and charities but our research shows that the service we're providing meets a need not currently being met."
Advertisement
Hide AdAdvertisement
Hide AdUnder the We'll Call You scheme an older person living alone can receive a weekly call, lasting no more than five minutes, to discuss the news, gossip about the week's TV, or ask for information about local services.
TalkTalk said the call would never be used to sell a product or service.
People wanting to set up the service should call 0203 417 1008 or visit http://broadband.
talktalk.co.uk/we-love-the-web/well-call-you