Land speed record attempt: Maximuscle founder Zef Eisenberg killed
Ultra-speed motorbike racer and businessman Zef Eisenberg was killed while attempting to break the British land speed record at Elvington Airfield, North Yorkshire Police have confirmed.
Mr Eisenberg, 47, was the founder of sports nutrition brand Maximuscle.
Mr Eisenberg ran the Madmax Race Team, which attempts speed records with motorbikes and cars.
He held speed several records, including the record for the "flying mile" at Pendine Sands in Wales.
He died at the airfield near York yesterday (Thursday).
North Yorkshire Police said in a statement: "Shortly after 4.30pm on 1 October 2020 we were called to a serious vehicle incident at Elvington Airfield near York.
"The incident occurred during a British Land Speed record attempt and the driver, 47 year-old Zef Eisenberg tragically died at the scene.
"Officers attended with the ambulance service and an investigation is ongoing.
"Please respect the family’s privacy at this time."
A Motorsport UK spokesman said: “Further information will be provided once the initial findings of the investigation are available.
Elvington Airfield was the scene of a crash involving former Top Gear presenter Richard Hammond in 2006.
The 50-year-old was left in a coma for two weeks and with brain injuries after crashing a jet-powered car.
The privately-owned venue, which is an active airfield, is also a facility for driving, driver training, filming and other testing purposes for professional organisations.