Using a 20-metre cinema screen erected in a council-owned car park outside Elland Road, the ‘Time To Go Massimo’ protest group played a video outlining a number of their issues with Cellino.
The 59-year-old’s ownership of Leeds has divided the West Yorkshire club’s supporters ever since he bought a controlling stake in January 2014, with many unhappy at a perceived lack of investment.
Cellino has also gone through seven managers during that time, while two Football League disqualifications for tax evasion have not helped his cause. He is currently appealing the second of those bans.
‘Time To Go Massimo’ came together early in 2016, aimed at protesting Cellino’s ownership and, funded by supporters, have raised over £7,000 to fund their actions.
Before the February 15 game with Middlesbrough the group projected a number of anti-Cellino images onto the side of Elland Road, while before the March 5 clash with Bolton they carried out a mock funeral, complete with coffin, to mark - in their eyes - the death of the club, while also flying a plane over Elland Road carrying a ‘Time To Go, Massimo’ banner.
In response to the protest group, a small pocket of fans came out in defence of Cellino, unfurling an ‘In Massimo We Trust’ banner outside the ground’s Billy Bremner statue.