Lloyds goes it alone with re-launch

Lloyds Bank has been relaunched on to the high street as a standalone brand for the first time in 18 years after its split from TSB.

The bank, which has a 250-year history and 1,300 branches, has changed its branding to reflect the dropping of TSB from its name.

The new TSB bank appeared on the high street earlier this month after Lloyds offloaded 631 branches and eight million accounts to meet EU competition rules.

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TSB customers were initially expecting to be transferred to the Co-operative Bank but the deal collapsed this year. Lloyds plans to float the TSB business in 2014.

Lloyds customers using internet banking will be able to use the same passwords and terms and conditions will stay the same.

Around 4,000 customers who did not want to move to TSB had their request to stay with Lloyds granted, while around 600 Lloyds customers made the unprompted decision to move to TSB.

Lloyds’ name was merged with that of TSB in 1995. Customers of both Lloyds Bank and TSB can still use both branded banks for now to give them time to adapt to the changes.

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