Majority of over-sixties feeling ignored

The study, which was carried out by Age UK – the new organisation combining Age Concern and Help the Aged – also found that 94 per cent of people in the same age group think getting older should be a "time of enjoyment and celebration" and 88 per cent feel that older people's voices are not heard as much as younger people's, with 79 per cent feeling ignored.

Sixty-three per cent of respondents said they felt working people had a greater voice than those who are retired.

The same poll also found that, when asked about what could be done to improve older people's lives, being "treated with dignity and respect" came top with 50 per cent of the vote.

This was closely followed with 44 per cent citing "more frequent and accessible public transport" and 40 per cent opting for "opportunities to learn new hobbies."

Michelle Mitchell, charity director for Age UK, said: "As a group within society, people in later life often feel ignored and this research clearly demonstrates how this is a reality experienced by the majority.

"Ageing can present many challenges, particularly for those experiencing disadvantage. Age UK campaigns and provides services and solutions to help improve later life.

"However, we believe an ageing society presents tremendous opportunities that should rightly be celebrated and it is heartening to see that this is a belief held by such a high percentage of those polled."

Age UK today launches a television advertising campaign calling for older people to come forward and share their achievements.

These will be used by Age UK to highlight how later life can be a time of opportunity.