Morrisons to sell UK's longest sausage roll

Yorkshire supermarket chain Morrisons has launched the UK's longest sausage roll.

The longest sausage roll
The longest sausage roll

The foot-long, £1 pastry treat has now hit the shelves at stores across the country.

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The product weighs nearly half a kilo, and the Bradford-based company claims it is double the length of major high-street competitors' sausage rolls.

They're freshly baked every day and are served on a special tray rather than in the traditional paper bag.

The savoury treat was created after customers demanded a bigger version of the pastry classic. Its launch has been timed to coincide with the start of the new football season.