All Creatures Great and Small tourism opportunity must be seized - The Yorkshire Post says

As anyone who has watched the excellent new series of All Creatures Great and Small can attest, while the cast and storylines are both brilliant the stunning scenery of the Yorkshire Dales very much competes to be the star of the show.

Farmers Leigh Weston and Neil Heseltine with their Belted Galloway cattle above Hill Top Farm in the shadow of Malham Cove. The couple have a bunkhouse and are among the tourism businesses in the Dales hoping to benefit from the new series of All Creatures Great and Small. Picture Tony Johnson

It is no surprise that businesses in the Dales which have been hit hard by the impact of coronavirus this year are doing all they can to make the most of the programme, which is perhaps the most compelling advert for a visit to Yorkshire since the Grand Depart for the Tour de France showcased the county’s stunning natural beauty to the world back in 2014.

The impact of the show will not yet be felt fully, given ongoing concerns about Covid-19 and the restrictions that has placed on international travel.

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But with All Creatures due to be shown in America early next year - and the original BBC version of the show still hugely popular in the States decades after it originally aired - there is undoubtedly a golden opportunity for the new version to be used as a way of attracting more visitors to the Dales for years to come.

It is also fascinating to hear that tourism businesses in the Dales are using very modern methods to promote the traditional beauty and values of the area to visitors from across the world, through Instagram pictures and videos to blog posts about the new series.

All Creatures is by no means a magic bullet for fully restoring Yorkshire’s tourism economy but family-run businesses in the area are absolutely right to take the bull by the horns and use the popular veterinary drama to start moving things back in the right direction.

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Thank you

James Mitchinson