It is no surprise that businesses in the Dales which have been hit hard by the impact of coronavirus this year are doing all they can to make the most of the programme, which is perhaps the most compelling advert for a visit to Yorkshire since the Grand Depart for the Tour de France showcased the county’s stunning natural beauty to the world back in 2014.
The impact of the show will not yet be felt fully, given ongoing concerns about Covid-19 and the restrictions that has placed on international travel.
But with All Creatures due to be shown in America early next year - and the original BBC version of the show still hugely popular in the States decades after it originally aired - there is undoubtedly a golden opportunity for the new version to be used as a way of attracting more visitors to the Dales for years to come.
It is also fascinating to hear that tourism businesses in the Dales are using very modern methods to promote the traditional beauty and values of the area to visitors from across the world, through Instagram pictures and videos to blog posts about the new series.
All Creatures is by no means a magic bullet for fully restoring Yorkshire’s tourism economy but family-run businesses in the area are absolutely right to take the bull by the horns and use the popular veterinary drama to start moving things back in the right direction.
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