Welcome to Yorkshire’s big tests over recovery plan – The Yorkshire Post says

Yet, as it begins to play catch-up with rival regions, the tourism body clearly continues to find itself hindered, at this most crucial time, by the financial fallout from its previous regime under Sir Gary Verity.

However the strategy’s clear emphasis on grassroots tourism is an important one which does represent the significant change in modus operandi that this newspaper, and others, have long demanded for a sector worth a priceless £9bn to the county’s wider economy.

But WTY’s tests are two-fold if it is to provide value to its members. First, it is ensuring that tourism firms, large and small, have the support and expertise they need to survive immediate business challenges and ensure that they can still provide the warmest of welcome to visitors. The challenge will be catering for all those who want to venture out into the great outdoors while conforming to protocols on social distancing.

Second, it is responding to global trends – many families are likely to be reluctant to travel overseas for many months and years to come – so that Yorkshire retains its pre-eminence as the place to go on holiday in Great Britain. On this, WTY is going to have to be far more strategic and demonstrate that it has the expertise, and vision, to promote the county in new and innovative ways. It has made a start with this plan but it’s just that – a start.

Editor’s note: first and foremost - and rarely have I written down these words with more sincerity - I hope this finds you well.

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Sincerely. Thank you.

James Mitchinson

Editor