Whisky needs to be more accessible in order for the industry to grow - Alistair Moncrieff

At Whisky Partners we do this by hosting collaborative sessions such as distillery trips so that people can learn about whisky, visit the distilleries they have invested in, and taste some of their releases – all while connecting with fellow enthusiasts and learning from those who might be more experienced within the industry.

Education and information play a pivotal role in demystifying whisky which is why on top of distillery trips, we invite whisky investors – both new and old –for regular meetups. This helps clients to feel comfortable in the choices they are making based on their investment goals.

By promoting a diversity of perspectives and experiences, the industry can break down its barriers and foster a more inclusive community.

Scotch whisky is steeped in history and tradition, embodying centuries of craftsmanship and heritage. Here at Whisky Partners, we offer casks from a diverse range of new and historic distilleries, including Glen Garioch, one of Scotland's oldest distilleries, and Glasgow Distillery, the city's first active distillery since 1902.

Accessibility extends beyond whisky consumption and the introduction of new industry players to whisky collecting and investment.

For investors, streamlining the investment process is essential, providing the means for storage and value tracking. Additionally, access to transparent pricing and comprehensive market options, especially when considering exit strategies, is paramount.

Recognising the complexity of the industry landscape, particularly with numerous merchants, brokers, and tech platforms, our focus at Whisky Partners is to bridge the gap between consumption and investment. By leveraging cutting-edge technology, we integrate both aspects seamlessly, offering a unified platform for collectors and investors alike.

Still, it would be wrong at this point not to acknowledge the challenge that the industry faces when it comes to misinformation and misconceptions surrounding whisky cask investment. Addressing this issue head-on, Whisky Partners has implemented innovative solutions such as our new bonded warehouse, ensuring product authenticity and investor peace of mind that their investments are securely stored and managed.

The continued growth of the whisky industry relies on making whisky more accessible. For a long time, only big companies could buy casks, but now the industry is becoming more accessible for the consumer. This will be helped further by teaching people about whisky and welcoming new drinks onto the market.

Let’s make sure that the whisky industry grows in the right way, welcoming all to enjoy the world of whisky.

Alistair Moncrieff is a co-founder of Whisky Partners.