The Yorkshire Post says: A whole new ball game as One Rose cricket campaign launched in Yorkshire

TODAY’S cricket – with the emphasis on the shorter format and coloured clothing – could not be further removed from 60 years ago when fabled home-grown players like Bryan Stott were helping Yorkshire to lift the County Championship.

Yorkshire cricketing great Bryan Stott.

Now 84, he still has much in common with contemporary players like Matthew Fisher and Ben Coad – namely a lifelong love of cricket and, specifically, Yorkshire County Cricket Club.

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This much was self-evident when this triumvirate lined up in a new promotional video, One Rose, to launch a special year that will see Headingley host World Cup matches – and an Ashes Test. Given the extent to which football now dominates for 12 months a year, YouTube clicks are just as important as runs scored at the crease, or wickets taken, if cricket here is to continue reaching out to a new generation and audience.