Virgin Money devaluing Yorkshire Bank ‘brand’ - Yorkshire Post Letters

From: David Blakeborough, Huddersfield.

Readers continue to lament the disappearance of Yorkshire Bank from high streets.

AS a customer of Yorkshire Bank, I am in agreement with most of what Bryan Smith (The Yorkshire Post, March 13) says.

At present, our branch of the bank in Huddersfield is still open, but as with many banks, it is populated more by machines than human beings. On the rare occasions when I have ventured into the bank since lockdown, I have found the few staff on duty to be helpful.

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I have even found the maligned app useful during lockdown, using it to deposit cheques.

Virgin Money continues to alienate longstanding Yorkshire Bank customers.

It’s all a far cry from when I first opened a bank account in 1964.

However, my issue is, like Bryan Smith, with “the brand”. Yorkshire Bank was for many years possibly the only “regional” bank brand, even if it was owned by Clydesdale Bank, and as such it had a sense of identity for us.

There was nothing wrong with the Yorkshire Bank brand, and the status of the bank has certainly diminished since assuming the ubiquitous Virgin mantle. I don’t want to be part of the Virgin empire. I had to travel on Virgin trains for a while, but that was as far as it got.

However, the letters “YPB” for Yorkshire Penny Bank are still engraved onto the doors of the Huddersfield branch, and it will always be Yorkshire Bank to me, and I think, to many others.

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