Speaking at Welcome to Yorkshire’s board meeting on Friday, chief executive James Mason said the organisation would soon be announcing a collaboration with the Yorkshire Cancer Research charity.
“We are close to announcing a long-term partnership with Yorkshire Cancer Research and a campaign called ‘Walkshire’,” he said. “Yorkshire can be the walking capital of the world.”
He said the other projects Welcome to Yorkshire is working on is ‘Song for Yorkshire’ involving schoolchildren from across the region celebrating their areas.
It comes as the leader of Ryedale Council said early signs of a "bounce back" in tourism numbers are being seen in the North York Moors National Park.
Ryedale Council said it will not known the full extent of Covid-19’s impact on 2020 visitor numbers until next year but tourism is increasing, with the area’s accommodation sector reporting significant levels of bookings.
A total of 185 tourism businesses in Ryedale have registered for Visit England’s ‘We’re Good to Go’ industry mark as part of the efforts to restore confidence after taking measures to ensure they meet new guidelines in areas such as social distancing.
Council leader Keane Duncan said: “Ryedale is seeing early signs of a bounce back. It’s been tough. But after the significant and unprecedented challenges posed by Covid-19, visitor numbers are on the up once again.
“Our attractions, moors and market towns sell themselves, but our tourism, leisure and retail businesses have gone the extra mile to welcome back locals and visitors alike in a safe way.
“As a council we’re doing all we can too to help protect jobs and promote spending. We’ve sent out millions in grants, and provided advice and support to get business back up and running once again.
“Our message is simple: Visit Ryedale to see what we have to offer.”
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