And so a new survey from The Reading Agency that finds most people unwilling to give up on a book is heartening.
It confirms that we remain a nation of avid readers, as much in love with a gripping story, well-told, whether fictional or factual, as we ever were.
For the young especially, developing a love of reading is a habit that will turn into a lifelong pleasure, and is much to be encouraged.
As the Agency points out, it can even do our health good. So set aside the mobile and tablet, and open a book instead.
A world of wonder awaits within its pages.