Retail giant's Chief backs alcohol curb

Sir Terry, chief executive of the retailer, said his company would support Government plans to tackle problem drinking with price controls.

His move follows a survey of customers which found nearly 70 per cent thought excessive drinking was one of the most serious issues facing the country, while 61 per cent were concerned about anti-social behaviour as a result of drinking.

He said: yesterday "We welcome the new Government's commitment to act on below-cost selling of alcohol and today I pledge that we will support Government-led action to make this happen across the UK.

"We will also support any future discussions on a minimum price for alcohol."

Sir Terry added that price rises alone were not enough to change the drinking culture in the UK and pledged Tesco would take other steps as well.

These would include moving information on the number of units of alcohol from a drink's back label to the front of it.