Rewards offer for walkers and cyclists
An incentive scheme has been launched to reward people for walking and cycling in London, in a bid to reduce congestion and pollution and boost fitness in the capital.
Under the new programme, people can download a mobile app to collect points for journeys made by bike or on foot, which can be redeemed against offers and discounts from companies including Marks & Spencer, Planet Organic and Champneys.
It is hoped the “re:route” scheme, which is is run by Recyclebank, will also make it easier for people to find alternative ways of crossing London during the Olympics, when public transport is expected to be very busy.