Team Sky was launched five years ago this week and exceeded their own goals by winning the Tour de France twice with British riders. They have also been at the vanguard of cycling’s rise as a mass-participation sport.
But Brailsford wants more.
“Our mission for 2020 is very simple – for Team Sky to be indisputably and consistently the best cycling team in the world, and to be viewed as one of the very best sports teams in the world,” said Brailsford, his team winning 165 races since 2010.
“We will do that by winning more races in the next five years than we did in the past five years.
“Our vision is to continue to play a leadership role in charting a better future for this great sport of ours and changing the culture that so damaged it. That means continued leadership on anti-doping. But much more than that, we want Team Sky to be at the cutting edge of innovation and a reference point for excellence in human performance.
“By 2020, I want Team Sky to be seen as a beacon of sporting excellence after a decade of sustained success.
“And how we have done it matters just as much as what we have done. But above all, why we have done it matters most of all.”