Bruce delights in added dimension offered by Wickham

Big-spending Liverpool, the club the 18-year-old Ipswich frontman has supported since he was a boy, as well as north London rivals Arsenal and Tottenham have long been credited with an interest in the Hereford-born player.

However, amid speculation that one of them might attempt to hijack the Black Cats’ move for him after they showed their hand on Tuesday with an £8.1m bid, the Wearside club tied him up in a four-year deal to leave Bruce beaming.

He said: “A number of top sides have been chasing Connor for some time now, so naturally we are absolutely delighted he has chosen to come to Sunderland.

“He’s still very young, but at 6ft 3ins, he’s a physical presence. With his height and style of play, he will offer us a threat in front of goal and complement our existing strikers.

“We have been watching him for a while now and he is improving and developing all the time. He’s a great prospect and I’m sure our supporters will love watching him play.”

Wickham’s fee could eventually rise to £12m depending on a series of add-ons, but Sunderland are confident they have got their hands on a player whose best days are ahead of him.

The England Under-21 international made his senior debut for Ipswich at the age of just 16 years and 11 days back in April 2009, and scored nine Championship goals for the Suffolk club last season after establishing himself in the first team.

He fits Bruce’s profile of young, hungry players, but having arrived with such a relatively large price tag will have much to prove as he attempts to make his way in the Barclays Premier League.

Wickham’s physical presence will give Sunderland something they have largely lacked in attack since Kenwyne Jones’s switch to Stoke last summer, and he will provide a foil for record signing Asamoah Gyan.

The Ghanaian was the club’s only fit senior forward at the end of last season and there is likely to be at least one more addition in that department with South Korea international Ji Dong-won close to completing his move from Chunnam Dragons.

The Black Cats have raked in more than £40m in transfer fees during this calendar year after selling striker Darren Bent to Aston Villa in January and midfielder Jordan Henderson to Liverpool earlier this month.

But with loan signings Nedum Onuoha, John Mensah, Sulley Muntari and Danny Welbeck having returned to their clubs and Bolo Zenden having rejected the offer of a longer stay, they have holes to plug.

Bruce’s men secured a 10th-place Premier League finish last season despite having to contend with a seemingly endless injury crisis, and they will aim higher this time around.