Some big names such as Erling Haaland, Gabriel Jesus, Anthony and Richarlison have found their home with new clubs in the Premier League – but which player is the biggest star on social media, and who is earning the most off the pitch?

Using data from the Influencer Marketing Hub, Voetbal Travel found out which Premier League summer signing could earn the most through sponsored posts on social media.

It was discovered that Arsenal’s Gabriel Jesus is the summer signing who could earn the most on Instagram.

Gabriel Jesus is the 2022-23 Premier League signing who could be earning the most on social media. Picture: Richard Heathcote/Getty Images.

The Brazilian completed his move from Manchester City to Arsenal for a fee of around £47m, taking up the mantle as the Gunners’ new number nine.

Not only has his first few months in north London been a success, but he is winning off the pitch, too - with 18.5 million Instagram followers, Jesus could earn an average of over £42,000 per post.

In second place is Manchester City’s headline summer transfer - Erling Haaland. The Norwegian forward was signed by City for just over £50m after running rampant in the Bundesliga for Borussia Dortmund. Haaland boasts 18.3 million Instagram followers and could also earn an average of just over £42,000 per post.

Lucas Paquetá finishes in third. The midfielder was recently signed by West Ham United from Olympique Lyon for £39m. With 6 million Instagram followers, he could earn an average of almost £14,000 per post.

The big PL summer signing which has the smallest earning potential on Instagram is Brentford’s club-record signing of Keane Lewis-Potter from Hull City for £17m. The 21-year-old has over 18,000 followers and could earn around £149 per post.

The Premier League’s biggest 22/23 signings: which one could earn the most on social media?

Rank	Player	Team	Transfer fee	Instagram followers	Average possible social media earnings
1	Gabriel Jesus	Arsenal	£47m	18,500,000	£42,475
2	Erling Haaland	Man City	£54m	18,300,000	£42,104
3	Lucas Paquetá	West Ham	£39m	6,000,000	£13,843
4	Richarlison	Tottenham	£52m	6,000,000	£13,552
5	Antony	Man United	£86m	4,700,000	£9,097
6	Darwin Núñez	Liverpool	£68m	2,100,000	£4,940
7	Alexander Isak	Newcastle	£63m	564,000	£1,944
8	João Palhinha	Fulham	£18m	560,000	£1,937
9	Marcos Senesi	Bournemouth	£14m	525,000	£1,828
10	Wesley Fofana	Chelsea	£72m	531,000	£1,796
11	Diego Carlos	Aston Villa	£28m	258,000	£893
12	Pervis Estupiñán	Brighton	£16m	254,000	£879
13	Brenden Aaronson	Leeds United	£30m	175,000	£616
14	Matheus Nunes	Wolves	£41m	148,000	£520
15	Morgan Gibbs-White	Nottingham Forest	£27m	130,000	£454
16	Amadou Onana	Everton	£32m	95,600	£439
17	Gavin Bazunu	Southampton	£13m	66,900	£324
18	Cheick Doucouré	Crystal Palace	£20m	50,900	£247
19	Keane Lewis-Potter	Brentford	£17m	18,400	£149

How much the Premier League's new signings could make from social media - including Leeds United, Aston Villa, Arsenal, Liverpool and Man City players