The potato ambassador
Ben Sykes has been made Yorkshire's Ambassador for Potatoes –among 10 appointed nationally by the Potato Council.
He will attend shows, meet consumers on promotions at shopping centres and organise farm visits and talks in schools.
Ben, 21, runs 500 acres at North Milford, near Tadcaster, with his brother Adam, 30, with their father, James, now mainly looking after the fruit.
Ben said: "I'm trying to get across the message that potatoes are a good, nutritious food and can be as fast to prepare as any rival."
CW 17/7/10