Aldi to support Team GB at Tokyo Games

As the first Official Supermarket Partner to Team GB, Aldi is supporting the nation’s athletes as they prepare to compete at the Rio 2016 Olympic Games. With less than ​a month to go to the opening ceremony, Aldi has announced that it is extending its partnership with the ​​British Olympic Association for a further four years and launching a new TV advertising campaign profiling its support of Team GB.

Matthew Barnes, C​EO of Aldi UK and Ireland, said: “We have built our business on making long-term commitments to British products and suppliers, in order to offer our customers outstanding quality at unbeatable prices.

“As the athletes begin making their final preparations for Rio 2016, we want them to know that we will be supporting them in the long-term too. All the way to Tokyo, in fact.”

Aldi first announced its sponsorship of Team GB as part of its 25th anniversary in the UK in 2015.

It has worked with the ​​British Olympic Association on its youth engagement programme and an initiative to connect athletes with their local commu- nities.

Bill Sweeney, C​EO of the British Olympic Association, said: “Aldi has been a great support for the country’s athletes on the road to Rio 2016 and we look forward to extending that partnership.​”