Asda takes George to the Middle East

Britain’s second biggest supermarket group behind Tesco said today the Azadea Group would open George franchise stores in the Middle East.

Last year the Leeds-based firm announced plans to establish a small number of pilot George stores overseas.

Last week Tesco announced a franchise deal with Fawaz Abdulaziz Al Hokair & Co, the largest owner of shopping malls in Saudi Arabia, as part of a drive to transform its F&F clothing range into an international fashion brand.

Asda also said it had signed a franchise agreement with SandpiperCI that will see George stores open in Jersey and Guernsey.