Burger King plans to open 30 UK restaurants a year despite 'softer' consumer sentiment
Burger King UK has said it plans to open 30 new restaurants a year despite “softer” consumer sentiment and pressure from higher labour costs.
It came as the fast-food chain revealed stronger revenues despite a “challenging” economic backdrop.
The brand, which has 574 UK restaurants, said it will nevertheless continue its current expansion programme.
It revealed plans to open around 30 restaurants per year from 2026, with a focus on new company-owned sites.
Burger King reported there have been “further signs of improvement” across the business this year, pointing towards a slowdown in inflation.
Alasdair Murdoch, chief executive of Burger King UK, said: “While inflation in food and utility costs has returned to more normal levels, the sector continues to face softer consumer sentiment and rising labour costs following significant increases in the national minimum wage and national living wage.”