300 McColl's stores to be rebranded as Morrisons Daily within three years as grocers extend supply partnership

Bradford-based Morrisons has confirmed it is extending its wholesale supply partnership with McColl's.

Over the next three years, 300 McColl’s convenience stores are to be converted to the Morrisons Daily format.

The stores will offer a full Morrisons convenience range and will be branded Morrisons Daily, but will continue to be owned and operated by McColl’s.

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This roll-out follows over 30 McColl’s to Morrisons Daily conversions in recent months.

Morrisons is extending its deal with McColls.

McColl’s has reported the Morrisons Daily stores have consistently delivered the strongest like-for-like sales performance within the McColl’s estate.

In addition, Morrisons and McColl’s have extended their partnership by a further three years, with Morrisons now to act as McColl’s sole wholesale supplier out to 2027.

Morrisons supplies McColl’s across all ranges, including brands and the popular Safeway own brand, which it will be developing further in the coming months.

David Potts, Chief Executive, said: "Today’s agreement is another example of Morrisons extending the reach of our popular brand. In doing so, we are building a broader, stronger Morrisons for customers, and leveraging our existing assets to achieve capital light, profitable growth.

“We are delighted to be further expanding our successful partnership with McColl’s and look forward to growing together for many years to come.”

Jonathan Miller, Chief Executive of McColl’s, said: “I am delighted to extend our partnership with Morrisons by a further three years, ensuring the continued supply of a supermarket-quality offer across our entire estate, as well as the planned conversion of additional Morrisons Daily stores.

“In Morrisons we retain a long-term partner with best-in-class sourcing and manufacturing capabilities and a leading convenience offer for the local neighbourhood communities we serve across the country.”