Meatless Farm hires meat loving chef to expand range

The UK’s fastest growing meat alternative brand, Meatless Farm, has appointed meat loving chef, Ben Davy, to drive its new product development programme.
Ben Davy will drive the new product development programmeBen Davy will drive the new product development programme
Ben Davy will drive the new product development programme

The Leeds-based food firm said Mr Davy has worked at "meaty" restaurants such as the Ox Club.

His experience includes developing menus for both high end and mainstream food restaurants. Mr Davy will be responsible for making the company’s existing products "even meatier".

Hide Ad
Hide Ad

Mr Davy has over seven years’ experience as a development chef and has worked at the Ox Club, Belgrave Music Hall and Water Lane Boathouse.

His experience includes venues famed for their meat dishes and some at which he innovated and expanded their plant-based offering.

Mr Davy said: “My experience has a focus on creating sustainable dishes and championing ethical food, often including meat.

"Joining Meatless Farm is a natural extension of that ethos and an important step for me and I can’t wait to use my knowledge of flavour to help develop Meatless Farm’s next

generation meat alternatives.

Hide Ad
Hide Ad

"Despite foodservice facing huge challenges, there is growing demand for quality plant-based food on menus in addition to on shelf.”

Meatless Farm said there has been a seismic shift in consumer behaviour, heightened by the pandemic. More consumers are opting for plant-based food, driven by an increased awareness of personal health and sustainability.

Research from the company shows that one in three consumers would even like the option to “go meatless” on all dishes rather than a separate menu.

Meatless Farm recently announced a £24m fundraising to drive global growth and innovation.

Mr Davy’s appointment is hot on the heels of the firm’s recent range extension. It now sells plant-based mince, burgers, sausages, meatballs, free-flow mince, ready to heat Bolognese and cannelloni.

Comment Guidelines

National World encourages reader discussion on our stories. User feedback, insights and back-and-forth exchanges add a rich layer of context to reporting. Please review our Community Guidelines before commenting.