Toilet and kitchen rolls are two of the most commonly bought household products in the UK, with 98% and 82% of customers respectively, putting them in their baskets every week. The plastic film used to wrap these products has historically been difficult to recycle.
In a statement, Morrisons said: "The paper packaging, which is responsibly sourced and FSC certified, is 100% recyclable to make it easy for customers to put it into their kerbside collections. The toilet paper and kitchen sheets themselves are also made using 100% recycled paper.
"Customers can save money whilst making eco-friendly choices - as Morrisons jumbo kitchen rolls cost just £3 (for a two pack and the toilet rolls just £3.50 (for a nine pack). In comparison, high street prices for some alternative eco paper-wrapped products can be as high as £2.80 for a single kitchen roll and £9 for a nine toilet rolls."
Bradford-based Morrisons is also making the production process of these products more sustainable. The new rolls and packaging are being produced using 100% renewable energy at local sites in the UK to lower their carbon footprint.
Leanne Jarrett, Household Buyer at Morrisons, said: “Millions of toilet paper and kitchen rolls are bought every day in the UK. So if we can remove plastic entirely from these products - and if all customers bought these alternatives - we could save nine tonnes of plastic from being used a year. We’ve priced our new eco products at only a fraction more than our standard ones, so that customers can affordably make the switch.”
Paper wrapping on toilet and kitchen roll is the latest expansion in Morrisons sales of plastic free products. It follows a commitment to remove all plastic ‘bags for life’ from every store nationwide; offering over 75 lines of loose fruit and vegetables; and encouraging customers to bring their own containers to Morrisons Butchers, Seafood and Deli counters.