Russell and Bromley: UK shoes chain slashes prices for shoppers in 'everything must go' administration sale
A high street staple bows out after more than a century as stores prepare to shut ⏳
- Russell & Bromley has launched a closing down sale after falling into administration
- Discounts of up to 50% are now available across remaining UK stores
- Most locations, including those serving Yorkshire, are set to close by May
- Next has saved just three stores as part of a rescue deal
- Hundreds of jobs remain at risk as the retailer winds down operations
Shoppers across Yorkshire can snap up steep discounts on premium footwear after an iconic British brand launched a major closing down sale following its collapse into administration.
Long-established chain Russell & Bromley is offering “everything must go” reductions of up to 50% across its remaining UK stores, marking a significant escalation from the initial 20% discounts introduced earlier this year.
For bargain hunters, it’s a rare chance to pick up high-end shoes at heavily reduced prices, but the sale also signals the end of an era for one of Britain’s best-known footwear names.
Founded in 1880 in Eastbourne by George Bromley and Elizabeth Russell, the retailer built a reputation for quality craftsmanship and timeless design.
Over the decades, it attracted a loyal following that included high-profile figures such as the Princess of Wales, Katie Holmes and Billie Piper.
But like many retailers, Russell & Bromley has struggled in recent years. The business has been unprofitable since 2019, hit by a combination of weaker consumer demand and rising operating costs in the aftermath of the pandemic.
A rescue deal was struck in January, with retail giant Next acquiring parts of the business. The agreement secured three stores located in Chelsea, Mayfair and Bluewater shopping centre, but left the majority of the estate facing closure.
In total, 33 stores and nine concessions were excluded from the deal and remain under the control of administrators. These locations, including those serving Yorkshire shoppers, are expected to continue trading until around May while stock is cleared.
The collapse has already had a human cost. Dozens of head office roles have been cut, and while some staff have been transferred to Next, hundreds of employees remain at risk of redundancy.
For customers, the immediate picture is one of deep discounts and dwindling stock. For the high street, it’s another sign of the ongoing pressures facing heritage brands in a rapidly changing retail landscape.