YourParkingSpace to create 30 new Yorkshire jobs

The company, which is headquartered in London, intends to grow the number of staff in its York office from five to 35 product and development and customer services staff.

The funds from Pelican Capital will be used to further develop YourParkingSpace’s technology which already markets over 80,000 bays in the UK from private individuals through to operators including Tesco, Morrisons and Premier Inn.

YourParkingSpace, enables individuals to monetise their spare parking spaces whilst commercial clients across hospitality, retail and property use it to drive footfall and improve customer experience.

It is expected to top 12 million drivers who use the platform. It has 65,000 locations across the UK, including 35,000 private driveways around stadiums and events.

There are parking spaces across Yorkshire, including are about 500 locations in and around York and Leeds, ranging from private driveways to supermarket and hotel car parks.

The company, which is chaired by Morrisons chairman Andrew Higginson, is expected to create over 85 new jobs over the next 12 months across the technology, marketing and sales teams, more than doubling company’s employee base. The investment in sales and marketing will target both new commercial customers and the expansion of services with current clients.

The improvements in the company’s technology aim to help drivers and owners adapt to shifts in behaviour caused by COVID-19.

The company’s research shows that returning workers are increasingly choosing to drive over taking public transport, with new customers having increased by 40 per cent on February before lockdown was imposed.

In addition, with large space owners suffering from declining footfall driven by the shift to online shopping and commerce, this trend is encouraging them to find new ways to make money out of their parking.

Harrison Woods, chief executive and co-founder of YourParkingSpace, said: “We’re back at pre-February numbers this month and we’re expected to grow past that.

“Our volumes have held up because people want to know where they are going to park, how much they’re going to spend and know it’s all done digitally.”

YourParkingSpace’s technology and data is already being used to inform operators of the optimum location and models for electric vehicle charging points, with future opportunities being explored within the last mile delivery, dark kitchens and micro-mobility spaces.

Mr Woods added: “Alongside the funding, which will enable us to scale our on-demand and subscription parking marketplace, invest in our technology platform, and increase our ability to attract new commercial partners, Pelican brings varied experience and strong expertise in driving sustainable growth. With their support, we look forward to working with more real estate owners to optimise their empty space and help them adapt to an increasingly digital future in parking.”

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